Marcel Münch

Panel: Digital Innovation Made in China
Tuesday May 14 | 12:15 PM – 12:45 PM

Keynote: Top 10 Insights about Chinese e-commerce marketplaces and Chinese consumers
Tuesday May 14 | 3:00PM – 3:15 PM

Ask Me Anything: Marketplaces in China
Tuesday May 14 | 3:15 AM – 3:30 PM
Foyer 1. OG

Panel: Asian German Digitization Hub: Collaborating, innovating and disrupting to deal with emerging innovation platforms
Thursday May 16 | 5:30 PM – 6:30 PM
Main Stage

Marcel Münch is CEO and Managing Partner of, pioneering digital market entry to China. In 2016 we launched a cross-border E-Commerce APP into the Chinese market, which allows the world’s largest growing middle class to purchase European lifestyle goods via their smartphone.

Based on our experience of growing the app to a significant user base in China, we consult corporates and SME on a strategic management level of dealing with the opportunities and challenges of “Digital China”. Clients include DAX enterprises in the area of mobility (e-mobility, autonomous), e-commerce (B2C, B2B, influencer marketing, logistics, platform setup, strategy), eHealth (digital health, genomic sequencing, AI), smart cities (IoT, connected cars, digital services), who are looking to scout startups, build digital services and new ventures for this emerging market.