CEO, WOM Protocol
Melanie Mohr is a Berlin-based entrepreneur with 20 years’ experience in media, marketing and mobile technologies. In 2016 she founded YEAY – the leading community for Generation Z to share honest recommendation videos about the lifestyle products they love. In 2018 she became the founder and CEO of the WOM Protocol, the blockchain project helping brands tap into peer-to-peer recommendations and digital publishers monetize their platforms in a user-friendly way through word-of-mouth content. Melanie Mohr is a member and Chapter Chair of the prestigious global leadership network H2 and the Berlin chapter head of Disruption Disciples.